Why You Should Use a Logo Animation
Those who make it big are known to brave the storm. The ones who follow the crowd just turn out to be ordinary. However, those who innovate, rise to a higher level. Here is why you should go for a website with animated logo!
They grab viewers attraction
The human mind chooses to believe in the supremacy of what appeals to them visually. It is highly important to grab the user’s attention in order to make a mark. Animated logos help your website to visually appeal to the viewer and grab his/her attention. Potential customers will tend to remember the logo of your website and this would directly impact the conversion rates of your website.
Increase in brand awareness
Brand awareness is key to a website’s success. As we saw earlier, people often tend to remember brands by their logo and not name. An attractive animated logo will help you create a strong brand awareness among potential customers and help your brand gain popularity.
Animated logos can convey more
A brand logo is supposed to be the identity of a brand. The logo should be capable enough of explaining your website’s understanding about the field. For instance, if your company is in the cyber security domain, the logo should be good enough to justify your company’s expertise. Animated logos help you establish trust by conveying more through the medium of a logo.
Awesome Ways to Use Logo Animation
They can serve as introductions to marketing videos
Video marketing is one of the most commonly used marketing techniques. Research suggested that about 99 percent of brands use video marketing in order to enhance their brand image. Starting of your video with an animated logo will not just look catchy but also make the video all the more professional.
They can make great outros
Just like animated videos can serve as amazing introductory bits of the video, they can also be the perfect outros to videos. If you haven’t added your animated logo in the introduction of the video then they can be added at the end. This will lead to your viewers remembering your brand for a longer time.
Look very attractive at trade shows
Trade shows are opportunities where websites and company owners can interact with investors and potential customers face to face. It’s an excellent opportunity to make your mark on the big stage. Logos of companies may be projected on the big screen in such events. At such events when you have just a few seconds to make a mark, you need your logo to grab the viewer’s attention. Hence, animated logos could be very useful.
They could be a great addition to your company’s email signature
Emails are regarded as the 3rd largest information sources in the B2B industry. It is one of the largest means of communication and marketing. Email signatures have been around for years; however the traditional email signatures have now gone out of fashion. Contemporary email signatures include animated logos to leave a bigger impact on the receiver. Using animated logos, you can add grace to your email signatures and escape the ordinary.
Best Animated Logos
Mastercard
Mastercard is one of the first companies to use animated logos. The logo is simply fantastic due to the meaning it conveys without any complex animation. The animated logo involves the traditional venn diagram logo of mastercard morphing into several objects. These objects include everything from food to groceries to luxurious products. It basically includes the various kinds of commodities people buy using mastercards.
Burger king
Another popular brand that uses animated logos is the american fast food giant, burger king. The logo is not highly flashy like we see in mastercard. However, the animated logo does obviously look more attention seeking than the conventional static logo. The logo shows the stacking of the different elements of the logo one by one over each other. This resembles the process of making a burger.
Fedex
Another logo that would classify as a flashy animated logo is the fedex logo. Initially, fedex had experimented with several logos before sticking to the arrow logo which continues even today. The animated logo involves an arrow making the letter “Fedex” with its trajectory and then finally settling in between letters X and E. The logistics giant delivers couriers from one corner of the world to another, and the arrow symbolizes exactly that!
Flickr
Flickr is a popular stock image and video hosting platform. Anyone can use the stock images and videos in their content. The logo starts with a blue and pink dot initially. These dots later expand in a whirlpool like motion. The logo starts off with the static logo before it expands. The idea is to show that the online stock image portal goes beyond limits and has every picture and video you’d need
Bundle
Bundle is a popular app that offers its users rewards upon shopping from selected stores. These stores have an alliance with bundle and upon shopping from them, users seek reward points on the bundle app. The animated logo starts of with a pink screen which later converges to become a large “B” wrapped with a gifting ribbon. Although, the logo is pretty simple it does an amazing job at explaining the brand’s MSP and attracts customers.
The logo of google has evolved over the years. Google is almost synonymous to attractive logos and it comes up with attractive new logos every now and then. One of the newest logos, an animated one, is by far one of the most attractive animated logos. It aims to depict the numerous things users can search using “Google voice search”.
